A successful franchise relies on a constant stream of leads across different locations. However, it will depend on a franchise’s business objectives and marketing goals as to whether these leads come in the form of new customers or new franchisees. If you already know which side your business needs fall on – or if you are a franchisee yourself – it will come time to consider how to get more leads from your franchise marketing plan.
Admosis has built its name on hyperlocal marketing and a dedication to ambitious franchises on Australia’s east coast. If this sounds like a service you could benefit from, read this blog and get in touch to work closely with our team of franchise marketing experts.
When leads = customers
Perhaps you’re a franchisee who’s looking to impress the big boss and cement your place in this burgeoning business. You’ll want to rake in as many leads as possible so that you can point to the data and explain how you successfully put your store on the map.
So how can you generate leads for a specific location such as a local hardware or retail store?
Know your audience: the very best franchisees engage with their customers on a personal level without being too overbearing. They get to know the names of loyal customers and they have a deep understanding of customer pain points.
Living in the same area as your customers may give you an advantage in their area – perhaps your business offers something that no nearby competitors can.
Broader than this, you should know the types of people that you want to enter your store – how old are they; what are their interests; what are their spending limits?
Answering all of these questions and more will allow you to develop a marketing plan that is more likely to generate leads, as you appear more relatable to your target audience.
