Whether you own the whole empire or just a single store, you can always learn more about franchise marketing.
Admosis has developed its own slice of the digital marketing industry, with a speciality in getting franchisors and franchisees the recognition they deserve.
Using consistent brand guidelines, localised SEO, personalised marketing tactics, and even more personalised storytelling, every franchise has a chance of becoming a true household name.
Get in touch with our team or read this blog to understand the ins and outs of advertising a franchise.
Consistent Brand Guidelines
If there’s one thing consumers recognise in a reputable brand, it’s frequent, consistent and quality advertising content.
When you see an ad for the same brand more regularly, you’re naturally going to recognise it as something to take note of – a product worth considering.
So, by instilling consistent brand guidelines across the franchise, you can be sure that consumers will be exposed to the highest volume of content relating to your big brand.
Without brand guidelines, each store would run its own course and advertising can clash, and won’t be grouped in the minds of consumers. You would be faced with a number of individual outlets who are in it for themselves, rather than harnessing the power of “strength in numbers.”
Simple guidelines such as fonts, colour schemes, logos, and taglines are all key to building a strong franchise brand.
