admosis medialab
AI-Powered Paid Media Execution, From Strategy to Scale
MediaLab is Admosis’ full-service, AI-enhanced media execution offering. Built for marketers, founders, and agencies who want smarter, faster, more effective campaigns. We combine behavioural data analysis, machine-led audience modelling, and precision targeting with creative and strategic human insight to deliver performance at scale.
From market orientation to creative production and real-time optimisation, we manage every detail, powered by AI and executed by experienced humans.
Perfect for brands that want to outsmart the competition, not just outspend them.
Our Admosis MediaLab Process
Our process is designed to take you from strategy to scale with clarity and confidence. Whether you’re launching a new campaign or optimising existing efforts, we handle every step; from market research and targeting strategy to creative production, media buying, and ongoing campaign management. We combine strategic insight with flawless execution to deliver campaigns that perform, scale, and evolve with your goals. Every detail is managed, so you can focus on growth.
01
Market Orientation
Before we launch anything, we invest deeply in understanding the world your brand operates in. Our Market Orientation phase sets the stage for smart, high-performing campaigns by aligning business context with marketing strategy.
We begin with discovery workshops involving key stakeholders. These collaborative sessions uncover:
- Business objectives and growth targets
- Unique challenges and opportunities
- Existing brand assets, audiences, and past campaign learnings
Next, we move into tailored market research that explores:
- Your customers’ needs, behaviours, and decision-making journey
- Your competitors’ positioning, creative angles, and performance benchmarks
- Broader industry trends and category insights
By combining qualitative input from your team with quantitative data from the market, we build a well-rounded view of where your brand sits today and where it can go next.
Everything we uncover here directly informs our targeting, positioning, creative ideation, and media planning. It’s how we ensure every dollar spent is rooted in insight and focused on outcomes.
02
Marketing & Media Strategy
The MediaLab strategy process goes deeper than demographics. Our AI-enhanced tools help uncover real behavioural signals – what your audience actually does, not just what they say or what they look like.
We go beyond persona-based assumptions and instead build your strategy using:
- Real-time behavioural data and category intent signals
- AI-modelling to identify and cluster high-propensity buyers
- Cross-channel analysis to pinpoint where your audience is most active
From there, we define:
- Strategic objectives and performance KPIs
- Platform and channel mix recommendations
- Messaging frameworks tailored to behavioural drivers
- Budget allocations that reflect attention and conversion potential, not just impressions
This hybrid approach – blending strategic thinking with machine-driven insights – creates a media plan that performs from day one.
03
Creative Ideation
With strategy in place, it’s time to craft the concepts and stories that will bring it to life. Our Creative Ideation phase transforms insight into engaging, persuasive creative assets that get noticed and drive results.
We begin by exploring concept territories that align with your brand’s goals and audience mindset. These might range from emotional storytelling to product-led messaging, depending on what your market and funnel stage require.
This phase includes:
- Narrative development based on key selling points
- Messaging frameworks designed to move users from awareness to action
- Moodboards and early design explorations to visualise direction
We also develop:
- Copywriting tailored to platform, format, and funnel stage
- Art direction that reflects your brand identity but adapts to ad environments across digital, broadcast, print and out of home
- Scriptwriting for video, UGC, animation, or motion content
Throughout, we collaborate with your team to refine and evolve the creative direction – gathering feedback at every stage.
The goal isn’t just to make ads that look good. It’s to create assets that convert, scale, and stand out in a crowded feed.
04
Creative Production
With your creative direction locked in, we move into producing campaign assets that are purpose-built for each stage of the funnel. Our team specialises in creating versatile, brand-aligned content that works hard in fast-moving ad environments.
From bold graphics to high-impact animations, we focus on delivering visual assets that are clear, compelling, and optimised for conversion. This includes:
- Static and dynamic ads for Meta, LinkedIn, Google Display, and other paid media channels
- Carousels, story formats, and responsive design assets across the funnel
- Visual frameworks that support retargeting and messaging variation
- Promotional graphics, product spotlights, and on-brand design systems
Every asset is designed with platform requirements, performance data, and your strategic objectives in mind. We adapt layouts, ratios, and file types to suit your campaign mix—so assets are deployment-ready from day one.
Where relevant, we also provide:
- Lightweight animation to bring stories to life
- Cutdowns and editing of existing video content
- Production coordination for new video shoots when required
This phase ensures your campaigns are equipped with high-quality creative that delivers results at scale.
05
Media Buying & Campaign Execution
We engineer precision-targeted campaigns using AI-driven audience discovery and real-world behavioural data. This gives us a significant edge over traditional media buying methods that rely on assumptions or static segments.
With MediaLab, campaigns are built on:
- AI-powered intent and behavioural targeting
- Real-time audience clustering and micro-segmentation
- Dynamic Creative Optimisation (DCO) based on live performance signals
- Continuous media mix refinement based on actual buyer patterns
We manage full-funnel execution across:
- Google Ads (Search, Display, YouTube)
- Paid social (Meta, LinkedIn, TikTok, Pinterest)
- Programmatic, native, and audio
- OOH or broadcast
This approach means we’re reaching the right people, at the right time, with content tailored to their mindset. It’s performance media built for how people actually behave.
06
Performance Reporting & Optimisation
After launch, we focus on what really matters: learning, improving, and driving better outcomes over time. Our reporting isn’t just a summary—it’s a roadmap for growth.
You’ll receive:
- A custom live dashboard with always-on access to key metrics
- Monthly performance reports with insights and next steps
- Quarterly strategy reviews to evaluate progress and recommend pivots
Our optimisation approach is ongoing and multifaceted. We analyse:
- Creative performance, using A/B tests and engagement signals to inform future iterations
- Conversion tracking and analytics data to validate ROI
- Attribution models to understand true impact across the funnel
If something’s not working, we diagnose quickly and adjust. If something is performing, we scale it intelligently and with intention.
We also surface opportunities outside the campaign: gaps in landing page performance, friction in lead forms, or CRM handoffs that need tightening.
This phase is about accountability, clarity, and momentum. You’ll never wonder what’s happening or where your budget’s going. We show you and then show you how we’re making it work harder.
Why Choose
Admosis MediaLab?
AI-Powered Audience Discovery
We leverage behavioural targeting and machine-led segmentation to go far beyond interest-based audiences. This allows us to tap into demand that’s invisible to traditional targeting tools.
Creative That Converts
Our creative is driven by strategy and designed to respond to real-time performance data. We test fast, scale what works, and continuously evolve messaging and formats to stay ahead of shifting attention.
Smarter Execution, End-to-End
Every part of MediaLab is optimised for efficiency and impact. AI supports the data, our team delivers the craft.
Built for Results, Not Just Reach
We focus on outcomes, not vanity metrics. Every dollar is spent with purpose, using insights that fuel real growth, not just views and clicks.
Work
We create brand and digital experiences that don’t just look great – they drive real business results. From strategy through to execution, every project is built to perform across platforms. Explore a selection of recent branding, web, and campaign work to see how we bring ideas to life.
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FAQs
How is MediaLab different from a traditional media agency?
Unlike traditional agencies that rely on demographics or assumed interests, MediaLab uses behavioural data and AI-modelling to identify audiences based on what they’re actually doing. This means smarter targeting, more relevant messaging, and better campaign outcomes.
What kind of AI is used in MediaLab?
We use AI tools that specialise in behavioural segmentation, audience clustering, and intent prediction. These systems help us find and reach high-value customer groups more efficiently than standard platform targeting.
Can AI really improve campaign performance?
Can you just handle tracking and setup?
Do I need to provide creative assets?
What’s the minimum monthly budget?
Do I get to keep my ad accounts?
Can you help with landing pages or lead forms?
How soon can we launch?
Let’s Launch a Marketing Strategy That Works
If you’re ready to execute like a pro, plug into MediaLab. Fast setup, expert optimisation, and campaigns that scale with confidence.