Whether you’re a small fish running a franchise store, or a fisherman pulling strings across multiple regions, you have a part to play in franchise marketing.
This is the concept of increasing your brand awareness and customer retention across a franchise, using strategies involving social media, email, brand advocacy, SEO, and much more.
Depending on your role in the franchise, you’ll have a varying degree of influence on the marketing strategy. This may range from defining brand guidelines to providing your input on local trends.
No matter where you sit, Admosis is here to guide you through franchise marketing and how it can help each store to rake in more customers and more revenue.
Define Your Brand Guidelines
This is an important first step to ensure consistency across the wider business – a key tenet of a successful marketing campaign that won’t confuse a wider audience.
Make sure to document your brand’s tone of voice, content pillars, style guide, unique selling points, branding, and imagery.
These key pillars should be maintained across different regions, while local franchisees can tinker with them for a relatable, local feel.
These guidelines are the foundations of the strategy. Just like a new skyscraper, they cannot be changed once the campaign has begun, so take the time to get them right.
