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Which Is Better: A Franchise or Your Own Brand?

If you’re setting your sights on being your own boss and running a business, you’re no doubt grappling with the decision between buying into a franchise or your own start-up business. 

It’s tricky business either way, but there are ways to make each path enjoyable and profitable. Similarly, there are advantages that come with each — hence, the dilemma you find yourself in. 

Admosis has established its niche in franchise marketing and has helped future business owners with the decision between franchise or start-up. So, we’ve compiled this list of reasons for each. 

Theoretically (and frustratingly), there is no correct pathway — only one that’s right for you, your situation and your aspirations. 

To discover which sounds better to you, read on and reach out to Admosis to discuss how your marketing efforts might look from either side of the fence.

Advantages of a Franchise

We’ll start by saying that the greatest advantage to becoming a franchisee is that you’re joining an established business. The hard work involved with starting a business and cementing its brand into the public domain has been done. You (you savvy businessperson) are simply jumping on that success. 

That’s not to say that becoming a franchisee is simple or opportunistic — okay, it’s a little bit opportunistic, but who’s to say that’s a bad thing? 

Basically, joining an established business comes with its own host of advantages, so here they are:

A steady paycheck is more assured when you join a franchise, courtesy of the steady sales already trickling through the business. You’ll find it harder to have a tragically poor month, so long as you stick with the prescribed marketing material and embrace the values of the company.

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